Future Classic

The Future Classic. Style free from dress codes. Cruise casual and informal daily black-tie. The Ukrainian men’s clothing brand Damirli has unveiled its new mid-season drop, “Future Classic,” with renowned actor and television host Andrii Biedniakov as its face.

“We blended all the dress codes and created pieces that stand out without being overdressed. These clothes are loose fit, but refined at the same time. Not rebellious, but not traditional either. Very smart, but not at all casual. Neither cruise nor black-tie, but everything at once. Andrii Biedniakov inspired all this when he came to us for bespoke tailoring. He showed us how these all fit together in his personality. Everything fell into place effortlessly. I am grateful Andrii agreed to be the face of this drop, as I couldn't imagine another hero for it,” jokes Elvira Damirova (Gasanova), Damirli’s creative director.

“This is the Future Classic. At least for our brand. At most – the favorite brand of men. Men who can afford to dress in comfortable yet noticeable clothing of impeccable quality across dress codes. If your man is like that, we are your joker,” Elvira adds.

“Damirli started as bespoke, high-quality men's classic clothing. We have come a long way – tailoring unique and recognizable suits for Olexander Usyk for the most high-profile boxing matches in the world. We have made tuxedos for Ukrainian documentarians who won an Oscar, and American musicians who received a Grammy this year.

We are a Ukrainian brand, so we create unique embroidered shirts for top-tier world politicians. We are the authors, probably, of the most recognizable president's polos, sweatshirts, and embroidered shirts with the trident. What more could we wish for? We love this reputation, but we wanted to create a drop of everyday items that have a recognizable style and become classics of the future for our brand. We searched for inspiration and unexpectedly found it.

Any creativity bears the imprint of its time. Our time breeds strong people. We are inspired by Ukrainian men. We take their best traits to create a new hero of today. A person who has gone through easy and hard times and, having gained experience and personal victories, moves forward. The future classic. We did this last time with Superhumans when we dressed Ukrainian soldiers in bespoke, and we are doing it now – bringing the future closer.

It is easy to explain how Italian classics differ from British ones. However, we strive to add Ukrainian classics to them,” says Ekhtiram Damirov, co-founder of Damirli.