“Critical Infrastructure” — DTEK x Ukrainska Pravda x Damirli
In frontline territories, Russia exerts extreme pressure — both military and informational. Independent local media operate at the limits of their capabilities, countering fake news and providing access to accurate information amid constant attacks.
Ukraine’s energy sector is a frequent target not only of missiles and drones but also of Russian information attacks. DTEK consistently focuses its communications on facts, debunking enemy disinformation.
“Critical Infrastructure” is a joint social initiative by DTEK, Ukrainska Pravda, and Damirli to support independent regional media in frontline regions.
The merchandise emphasizes that truth is extremely important and can be considered a form of critical infrastructure. Another layer of meaning is that each of us is a valuable “critical infrastructure.” Wearing the merchandise is a public statement in support of truth and critical thinking.
- Sumy — Kordon.Media
- Kharkiv — Gwara
- Dnipro — Dnipro.Media
- Mykolaiv — MykVisti
- Kherson — MOST
«Truth is critical infrastructure for the existence of a state. Just as cities cannot function without critical infrastructure, a country cannot exist without truth. Today, regional media operate under bombardment and with limited resources, often risking their own safety to provide people with verified information. This is why Ukrainska Pravda has partnered with DTEK to support those who defend the truth where it is most vulnerable», —
Sevgil Musaieva
Chief-editor of internet publishing Ukrainska Pravda